Add To Cart. The CPG Guide To CTV

Consumer behavior is changing at an unprecedented speed. And this velocity creates new challenges for CPG brands. Notably, brand loyalty is shifting, reach is disaggregated across channels, consumers are preferring ecommerce shopping, and their return on investment (ROI) is growing increasingly difficult to quantify.

To alleviate these pressures, many CPG brands turned to connected television (CTV) in 2021 for its ability to reach consumers with personalized, cutting-edge advertising formats in a largely unsaturated space. In fact, despite trials and tribulations, CPG brands overall increased their presence on CTV and saw boosts in engagement compared to other channels.

Download this free report now to learn why Innovid’s watchword for CPG is venture.

You’ll see how, as CPG brands dive deeper into the CTV landscape, they can also begin venturing into its plethora of performance-driven strategies like dynamic creative optimization (DCO) and creative formats like shoppable, interactive, and QR codes. Innovid shares best practices for CPG brands on CTV and why it makes sense to explore the sort of unified measurement solutions that play well with CTV.

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About Innovid

Innovid (NYSE:CTV) powers advertising delivery, personalization, measurement, and outcomes across linear, connected TV (CTV) and digital for the world’s largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and currency-grade measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices.

Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific.