As part of its study on streaming platforms, MX8 Labs surveyed viewers about brand recall, attention and if ads actually influenced them to make a purchase.

Inscape’s Q2 2024 report reveals that 60% of smart TVs only streamed content during the quarter — a record high.

An in-depth survey from MX8 Labs reveals how consumers really feel about the streaming landscape.

In Q1 2024, 58% of smart TVs solely streamed content — a notable three percentage point jump from Q4 2023, per Inscape.

Inscape’s Q4 2023 TV Market Trends report reveals the latest insights around consumer media behavior.

This week’s TVREV highlights, and more news across the industry.

The so-called “Streaming Wars” have never been a zero-sum game. Brandon Katz looks at how Netflix’s changing supply share is a reflection of a maturing streaming market.

The many reasons Paramount was wise to join forces with Walmart, time for the streaming industry to stop focusing on subscriber counts.

The real story behind all those after hours CTV ads and what to look for as Disney’s Hotstar loses IPL cricket rights.

Conviva’s Nick Cicero on what to look out for with Netflix as they move into advertising and out of rapid subscriber growth..

Audiences use an average of 3.8 apps per quarter for streaming. Here’s how to make sure yours is one of them.