The NFL’s quest for an 18-game schedule seems like it’ll happen at some point, and could spur yet another lucrative subdivision of its TV rights as a result.

Sunday’s Big Game lived up to its high expectations, delivering record viewership for Paramount.

College Football’s consolidation looks assured following Sunday’s playoff selections that excluded Florida State.

NFL TV ad impressions have ballooned year-over-year, as a new report from iSpot shows.

Streaming exclusivity pushes to cut college football audiences into even smaller pieces… so why do it?

Big 12 expansion is less about pulling ahead than it is about keeping pace with a rapidly evolving TV rights environment for college football.

Executives from iSpot, Songtradr, CreatorIQ and Tubular Labs weigh in on this year’s Super Bowl

Brand Super Bowl spots are already all over YouTube, earning millions of views.

Inscape data shows how NFL watch-time grew as the playoff field shrunk, culminating in a big Conference Championship Sunday on Jan. 29.

VIZIO Ads’ new report shows the overlap between NFL and college football audiences, and how advertisers can create more reach with more show genres.

Sportsbooks roared back to TV as the 2022 NFL season first got underway, as iSpot data shows.

84% of viewers use a second screen when watching TV. Are you reaching them on all devices?

The NFL doesn’t “need’ streaming in the same way other leagues do. But that doesn’t stop it from making the most of streaming now to optimize its future.

The AAC replaced key departures with six new members. But do any of them register when it comes to what matters most? (interest from TV audiences)

ESPN's the big winner when the dust settles on Texas and Oklahoma's move to the SEC.

When half of all major league sports fans under 35 would rather watch clips than the full game, it's time for the leagues to ask why that is. We have our suspicions.

The NFL cashed in on network's desire to secure linear TV's future... and set up the peaceful transition to streaming.

Amazon's new deal with Donald Glover plots a path toward more curation, channels and a better user interface.

Disney would prefer to avoid paying double the current rate on its next NFL deal. So who has the leverage here?

The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course