Sportsbooks Keep Betting On NFL TV Advertising

Data & Measurement
Written By John Cassillo

After sportsbook TV advertising slowed during the summer, the industry has roared back with the start of the new NFL season. iSpot data shared with Legal Sports Report showcases higher year-over-year est. national TV ad spend by sportsbooks over the season’s first two weeks as the brands look to entice season-long bettors.

More on sportsbook advertising during the early days of the 2022 regular season:

  • FanDuel was the No. 2 most-seen brand during NFL games over the first two weeks of the season, at 2.46% (only trailing TV advertising stalwart GEICO).

  • During NFL games, sportsbooks were a top-10 industry by share of TV ad impressions over the first two weeks as well.

  • From Sept. 8-19, sports betting ranked similarly to home improvement stores and web services by TV ad impressions (both about 0.87% across new-airing programming) -- making it a top-30 industry on TV.

  • Spend-wise, sportsbooks sat between mobile devices and credit cards during that timeframe for first-airing programs... making it a top-10 industry on TV.

John Cassillo

John covers streaming, data and sports-related topics at TVREV, where he’s contributed since 2017.

https://tvrev.com
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