Betting TV Advertising Expanding Reach Beyond Sports Audiences

Sportsbook brands are growing their TV footprint, by looking at non-sports programming as well.

John Cassillo 10/4/22 John Cassillo 10/4/22

Sportsbooks Keep Betting On NFL TV Advertising

Sportsbooks roared back to TV as the 2022 NFL season first got underway, as iSpot data shows.

John Cassillo 8/4/22 John Cassillo 8/4/22

Live Sports Climbs To 25.5% Of TV Ad Impressions During 2022’s First Half (Report)

iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.

John Cassillo 6/22/22 John Cassillo 6/22/22

MLB Greenlighting CBD Ads Is The First Step Toward Broader TV Advertising For The Industry

After Major League Baseball gave the O.K. to CBD sponsorships, TV advertising would seem to be in the cards as well in the near future.