Sportsbook brands are growing their TV footprint, by looking at non-sports programming as well.

If ESPN takes investments from its top league partners, it has ripple effects.

iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.

Daytime TV ad impressions grew year-over-year, even as primetime was down — revealing new opportunities for brands looking for reach with linear ads.

Incremental reach will be a hot topic during upfronts, and one recent iSpot study found some encouraging signs there for Fubo.

A new survey from iSpot reveals TV ad buyer thoughts ahead of the 2023 upfronts — which seem to indicate spending will be just fine.

Songtradr’s new “Music of Beer” report shows which brands made the right choices with music selections for ads in 2022.

Tax filing services are accounting for a smaller share of all TV ad impressions early in the year, as iSpot data shows.

iSpot data shows that Blue Buffalo has been advertising a lot more on TV in 2023.

Applebee’s started the year by banking on The Rolling Stones’ lasting popularity — a smart move, as Songtradr data shows.

Capital One bet on Taylor Swift’s staying power last fall, and have benefited from resulting brand affinity.

Executives from iSpot, Songtradr, CreatorIQ and Tubular Labs weigh in on this year’s Super Bowl

Logan Paul and KSI’s new Prime Hydration drink has been making waves in 2023, becoming the official sports drink of UFC. Their global expansion continues, as they ran an ad during the Super Bowl pregame — the first creator-owned Big Game commercial ever.

Super Bowl ads regularly feature music — but brands should avoid opting for newer hits to appeal to the widest group of viewers.

Data from iSpot’s 2022 TV advertising report shows that pets (once again) were a winning strategy for brands.

iSpot’s upcoming end-of-year report reveals Domino’s as the most-seen brand of 2022, while other food brands grew as well.

The holiday season kicked off over the holiday weekend as retail giants were everywhere on TV.

Disney and Marvel put a lot of emphasis on Black Panther: Wakanda Forever on TV in advance of its release this past weekend.

Data from VIZIO’s Inscape shows how this year’s World Series went to-to-toe with the NFL and college football when it comes to broadcast viewership.

iSpot data shows which candy brands were getting in front of consumers in the lead-up to Halloween this year.