Sportsbook brands are growing their TV footprint, by looking at non-sports programming as well.

Sportsbooks roared back to TV as the 2022 NFL season first got underway, as iSpot data shows.

In this installment of our Marketer Interview video series, we meet Mike Raffensperger, the Chief Marketing Officer at Fanduel, and learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation.