Advertising To Football Fans Takes More Than TV

Advertising
Written By Antony Bruno

VIZIO today released some interesting data points about how football fans interact with TV… and other devices. The insights suggest that advertisers trying to reach football fans with traditional TV advertising should consider expanding their reach to additional connected screens wherever possible.

  • 84% of viewers use a second screen while watching TV (mobile phone, tablet, laptop.

  • 77% of VIZIO NFL fans’ total viewing time is spent watching non-sports content.

The Takeaway: Take advantage of solutions that pair TV ads with retargeting solutions across connected devices, and suppress those already exposed to your campaign to achieve more meaningful incremental reach.

Antony Bruno

Antony is a veteran storyteller with over two decades of experience across multiple roles and formats. He’s held senior editorial positions at Billboard Magazine, served as director of communications for both Royalty Exchange and Beatport, and has consulted for the likes of Beats Music, Xbox, Apple, among many others. At Fabric Media, Antony contributes to overall editorial and messaging strategy, content development, project management, and the execution of multifaceted national and global communication campaigns. He holds a B.A. in Journalism from the University of Wisconsin, Madison.

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