A recent VIZIO study revealed that curated content collections on its Home Screen, enhanced with new interactive features, can boost viewer engagement by up to 5x.

Tunefind ranks the top songs from TV shows viewers sought out most this year, and the shows that aired them.

How a campaign based on home screen and CTV ads worked to boost incremental reach for a game manufacturer.

Smart TV home screens are becoming prime real estate for advertisers looking to capture viewer attention at the moment they turn on their TVs and start their content discovery journey.

A recent case study from VIZIO underscores how geo-targeted CTV advertising, combined with multi-device retargeting, can significantly enhance regional brand engagement

In recognition of Hispanic Heritage Month, CreatorIQ has compiled a list of the creators with the largest Hispanic audience

84% of viewers use a second screen when watching TV. Are you reaching them on all devices?

As a service to our readers, we’re compiling all the earnings calls scheduled by the relevant companies in the streaming space.

Neil Young’s Spotify boycott over the music platform’s hosting of controversial podcast host Joe Rogan highlights some interesting realities about influence in today’s expansive media landscape.

MadHive has partnered with Medicx to help highly regulated industries like healthcare run targeted ad campaigns.

MadHive hired former PepsiCo, Publicis exec Jeff Fagel as CMO.

With third-party cookies and other “traditional” means of identifying customers slowly fading into obscurity, marketers are looking ahead to the next generation of targeting tools.

Treating gaming and TV as competitors for screen time is yesterday’s battle. It’s no longer about competition, but complementing content.

Apple, Amazon, and YouTube spent $88 million on TV ads for streaming music over the last three years, compared to $1.16 billion for streaming video.