Former Telaria Executive Craig Berlingo Moves To MadHive

Craig Berlingo

Omnichannel ad platform MadHive is positioning itself to capture a larger share of the shifting ad-tech landscape by bringing in a new Chief Product Officer to drive its next phase of innovation. 

Craig Berlingo, formerly Head of Product at Telaria, is joining MadHive at a critical juncture. The company—which has made a name for itself helping major broadcasters and brands alike transition to streaming—is riding a wave of momentum. In the last year, major broadcasters and brands have adopted its “infrastructure-as-a-service” customizable ad tech software, leading to over 100% YOY revenue growth.

At Telaria, Berlingo grew the company’s gross revenues from nothing to over $300 million per year, attracting such clients as Hulu, Sling, A&E, Cheddar, Pluto.tv, Adobe, Google, and The Trade Desk.

MadHive is at a similar inflection point. 

"New policies from tech giants, a shifting regulatory environment, and the fragmentation of consumer attention across more devices and channels than ever are causing the entire industry to rethink how we target and measure advertising,” Adam Helfgott, CEO at MadHive. “Craig's experience building billion dollar ad tech businesses will allow us to further accelerate our rapid growth trajectory as we push the industry forward.”

MadHive got its start helping broadcasters and brands transition to streaming. The company’s infrastructure-as-a-service offering currently powers local OTT reach extension for major broadcasters like Fox. The full-stack solution provides customizable tools to manage the entire campaign lifecycle, including audience forecasting and targeting to cross-screen attribution against its proprietary OTT-first device graph. This holistic approach has attracted both agencies and DTC brands seeking to target audiences with precision beyond social media.

Berlingo says MadHive’s cross-platform approach is what drew him to the company. 

“MadHive has established itself as a leader in digital TV, with its end-to-end platform now powering efforts for both broadcasters and brands,” said Berlingo “I’m looking forward to joining the team at this exciting time in the company’s growth, as we continue to scale the software that further simplifies how media is bought, sold, and measured across all devices and screens.”