Every upfront season the television industry sets out to do battle with what they perceive to be the enemy—other TV industry players, CTV players in particular. Only that’s not the enemy they should be focusing on.

TVREV Thought Leaders Circle members offer their advice to Netflix on how to approach its impending advertising business.

TV advertising has a place — the thinking goes — but it’s no Instagram.

MadHive hired former PepsiCo, Publicis exec Jeff Fagel as CMO.

From our TV[R]EV Thought Leaders Circle event, MadHive's Christiana Cacciapuoti on the evolution of local addressable and why it's going to be even more attractive to big brands in the year ahead.

TV[R]EV recently talked with Adam Helfgott, CEO at MadHive, an enterprise software company that builds tools for advertising on OTT, to dive into this problem and how it can be remedied.

Fraud's growing presence in TV environments calls for new solutions. AdLedger's Christina Cacciapuoti explains more about the CryptoRTB protocol.

In this selection from our report, "Local OTT: What You Need to Know," MadHive founder and CEO Adam Helfgott talks about local's importance.

TV[R]EV speaks with MadHive CEO Adam Helfgott around local television measurement and what's ahead as local increases in importance.

MadHive CEO Adam Helfgott explains how cryptography is eliminating fraud in OTT environments.

It makes sense that standardization is desired given the state of digital ads. Still, just 6% of respondents are satisfied with current digital ad ecosystem