VIZIO Data Shows How Home Screen Activations Drive Engagement
A recent analysis published by VIZIO showed how curated content collections featured on the company’s Home Screen using a range of new interactive display features can increase viewer engagement by up to 5x, depending on the implementation.
The company, earlier this year “re-imagined” its Home Screen platform to allow such interactive features as expanding greeting card-like displays, auto-play links to curated programming, seasonal carousels, and others. The company has used these features to highlight programming under certain timely tentpoles, such as holidays and other calendar milestones.
For instance:
Holidays
The Season’s Greetings holiday display features such collections as
Romance: Under the Mistletoe
Comedy: Laughing all the Way
Kids & Family: Home for the Holidays
Movies: Snowed in Marathon
Shows: Binge-mas.
In its first week, the Season’s Greeting carousel has garnered a 2x higher engagement than the average carousel.
Halloween
VIZIO’s Halloween carousel featured 3D-like tombstones inviting users to explore genres including kids and families, horror, and comedy, yielding a 5x higher engagement than the same placement average.
Branded
VIZIO also works with brands on custom activations, such as one recently with FOX NOW, that featured floating LEGO® bricks directing viewers to ungated episodes of LEGO Masters in VIZIO’s WatchFree+ service. The initiative generated a 52% higher click-through rate than the average benchmark.
“We’re excited to offer Home Screen opportunities that make content search and discovery more enjoyable on VIZIO Smart TVs,” said Liz Buhn, VP of Platform & Content Marketing at VIZIO. “Through close collaboration with our media and entertainment partners, we enhance and elevate the viewing experience for millions. By fostering creativity and innovation, we can create engaging experiences that captivate audiences in new ways.”
