The Future Of Television. Dissected Daily.
The Much Needed Marriage of Brand and Performance Marketing
Paramount’s Dario Spina on why creative still matters in advertising and how brands can take advantage of that.
VIZIO Data Shows How Home Screen Activations Drive Engagement
A recent VIZIO study revealed that curated content collections on its Home Screen, enhanced with new interactive features, can boost viewer engagement by up to 5x.
LG Ads' Esther Maguire On Enabling Creativity In TV Advertising
LG Ad Solutions’ Esther Maguire explores the importance of creativity in advertising, and the potential of branded content and interactive ad units.