A TLC Case Study on how Teads’ home screen campaign for Air France on LG TVs resulted in significant brand lift.

The Trade Desk unveiled its upcoming TV operating system, Ventura, raising questions about its ability to compete in the crowded TV OS market.

The case for why local broadcasters should be all over NBCU’s cable networks and why WBD’s deal with the NBA is another nail in Venu’s coffin.

A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.

Prime Video had a 64% month-over-month increase in Earned Media Value in October, per CreatorIQ.

Broadcasters have relied on outdated regulations to protect their position in a media landscape that’s increasingly leaving them behind. The shift to ATSC 3.0 represents an opportunity for the industry to move forward.

In this excerpt from our new report on Retail Media and CTV, we look at why exactly advertisers like retail media—what’s in it for them?

NBA games scored a 0.89% viewership share across Nov. 11-17, while men’s college basketball grabbed 0.53%, per Inscape.

Netflix’s rock-bottom churn rates are the envy of the streaming industry. Brandon Katz explains why that’s no accident.

By 2026, 22% of retail media spending is expected to shift off-site, targeting platforms like social media, CTV, and the open web.

ICYMI News From Your Friends At TVREV and The Measure

Why FAST channels often get lost in the shuffle and how new AI-powered social media solutions can help get them noticed.

Amazon finally euthanizes Freevee, folding it into Prime. Meanwhile Netflix releases big new subscriber numbers but what do they really mean?

Increasing ownership limits and reducing regulations will do nothing to solve the industry’s existential issues; in fact, it will amplify the very weaknesses that threaten the future of local TV.

The red giant also ranks highest for overall experience and ad experience, per data from MX8 Labs.

LG Ad Solutions’ Serge Matta talks about why everyone’s so hot on retail media right now in the lastest Innovator Spotlight interview from our new report on Retail Media and CTV.

Inscape’s ranking of the most-watched programs for Nov. 4-10 is overwhelmingly news-focused, with a bit of sports — and Yellowstone — thrown in. 

Q&A with Magnite CRO Sean Buckley about their long-standing and ever-evolving relationship with Disney.

Pinterest's Q3 earnings showed strong growth, but stock dropped due to weak guidance in ad revenue, as analysts suggest it may need more time for recent deals and AI ad products to boost shopping engagement.

The loss of $16B in political ad dollars is going to be tough for the industry to get used to. Some tips on how to cope. Plus a look at why the TV OS is more important than ever and a non-partisan political observation.