As part of its study on streaming platforms, MX8 Labs surveyed viewers about brand recall, attention and if ads actually influenced them to make a purchase.

Some perspective on The Trade Desk's alleged attempt to launch a TV OS and some tips and tricks for implementing AI-driven personalization.

Will private equity prove a boon or bust for local television broadcasting?

The Pac-12's rebirth is in progress, but the main thing it needs to keep focus on is being a cohesive and entertaining league -- and TV product, by extension.

Tiny Crunchyroll has fended off attempts by Netflix, Amazon, Disney and others to invade its anime empire. Brandon Katz looks at how they did it and the lessons for niche services.

Combined, NFL and college football games accounted for over 13% of all minutes watched last week, per Inscape.

The latest Innovator Spotlight interview from our new Special Report on Political Advertising features LG's Keith Norman on how data makes CTV so attractive to political campaigns.

Netflix increased its Earned Media Value by 13% from July to August, per a CreatorIQ analysis.

The industry’s lack of collaboration hung over IBC like stars in a Van Gogh sky, while The Bear winning Best Comedy again makes the Emmys look downright Maduroesque.

The rise of retail media is reshaping ad agency dynamics and sparking concerns over its growing influence.

In our latest TLC Q&A, OrkaTV’s Chris Hartley explains how CTV advertising is evolving and why specialists are key to navigating its complexities.

How Sky Media’s Jeff Eales proved automation wasn’t just a buzzword, but the key to revolutionizing ad efficiency and profits.

Teads' Natalie Bastian and KINESSO's Amanda Marks discuss how brands can harness the power of AI and CTV in order to adapt to the cookieless future.

A new report from CreatoriQ found that the number of creators posting about streaming services grew 28% in H1 2024, resulting in a 56% increase in Earned Media Value.

ABC’s broadcast of the presidential debate ranked sixth for TV programming watch-time last week, per Inscape.

As part of its streaming services study, MX8 Labs analyzed consumer preferences for some of the most popular FASTs.

From Star Wars to The Acolyte, Disney hasn't been having much success with its originals and Hulu's hits are few and far between. All that spells trouble for the House of Mouse.

Inscape’s Q2 2024 report reveals that 60% of smart TVs only streamed content during the quarter — a record high.

Why smart subscription apps are getting in bed with Amazon and why the debate may give network TV news a second lease on life.

Retail Media Networks are realizing they have leverage, and aren’t being shy about using it.