Is a new radio content targeting technology a glimpse into the future of over-the-air television?

NFL games captured nearly 8% of all live, linear minutes watched across Sept. 2-8, per Inscape.

The first Innovator Spotlight interview from our new Special Report on Political Advertising on CTV features Magnite's Erik Brydges explaining why CTV is such a powerful medium for campaigns.

ESPN's controlled the narrative around college football for decades. What happens if it loses that footing via the DirecTV dispute?

Why Amazon's Freevee is more than just another FAST service and what YouTube needs to do if it really wants to be considered "television."

The rapidly shrinking length of TV seasons is creating issues for media companies, impacting everything from retention to syndication. A look at how to handle this dilemma.

Retail Media ad growth may slow, but it's still booming with over $50 billion in projected 2024 revenue.

It’s time to ask why viewers can’t simply pay for what many want: a bundle comprised of just OTA broadcast TV networks and local stations/diginets — reasonably priced and easy to access via streaming.

Inclusive marketing has clear benefits for advertisers, as data shows what they're missing by ignoring LGBTQ+ consumer support.

Sports, led by college football, take the top five spots on Inscape’s ranking of most-watched TV programs for August 26 through September 1.

The latest from TVREV, and our new political report comes out soon.

VIZIO and ESPN have both introduced new offerings designed to simplify the convoluted sports rights landscape for consumers.

A look into three of the biggest topics you need to keep an eye on to stay ahead of what's going on in the business this fall.

Mike Shields takes on the People vs. Google in his latest column for TVREV.

An in-depth survey from MX8 Labs reveals how consumers really feel about the streaming landscape.

Paramount's potential sale of a group of major-market independent stations poses pressing questions as to the future of local broadcasting.

Starting 5 is yet another smart play by Netflix to get into the sports conversation consistently without breaking the bank.

Combined across all networks, coverage of the Democratic National Convention accounted for nearly 5% of all minutes watched on TV Aug. 19-25, per Inscape. 

iSpot data shows that this year's Big Ten and SEC could combine for over 57% (or more) of this year's college football viewing... which has some larger ramifications for the sport.

Teads' Natalie Bastian discusses the latest trends in CTV advertising with Scope3's Brian O'Kelley in our latest Thought Leaders Circle video.