Netflix boasts impressive ad sales growth, but some industry insiders remain skeptical about the audience. Meanwhile, Fubo's legal victory may have given Venu an easy way to bail on the ill-conceived service.

Target's ad network, Roundel, is booming thanks to its popular Target Circle membership.

The answer is a complex blend of station-brand-loyal older viewers, rural audiences, and a disparate smattering of genre-defying younger cohorts who don’t really “watch television” at all.

How successful franchises create cross-pollinating funnels of viewer interest, driving renewed engagement with older installments at a low cost.

Peacock racked up $53.1 million in Earned Media Value in July, a notable 55% month-over-month increase, per CreatorIQ.

If you can watch most content on most platforms, doesn't that just push every consumer toward consolidating around only subscribing to Netflix?

NFL preseason games captured a 2.48% viewership share across Aug. 12-18, per Inscape.

Cadent's Paul Ranger on how their new deal around addressable is helping regional MSOs successfully navigate the shift from linear to streaming.

Two tech founders, one teen talking data and advice for accomplishing cool things. Also a write up from their AI bot, named Bob.

We all see ads, and we know brands want to get in front of us to feel something and to buy something. But how do brands know what to do?

The NCTC launches a streaming skinny bundle of the sort that consumers have been asking for, iSpot gets the JIC's full blessing for use as national currency.

Big box companies are betting on retail media for profits, but expanding beyond their platforms may reduce its effectiveness and long-term appeal.

The regional sports network (RSN) industry is in a state of flux, and few markets exemplify both the chaos and transformation more than Chicago

TV and movie posters can be so iconic. But how are they made? Rio talks to creative legend Kenny Gravillis about the process.

Per Inscape, NFL preseason games captured a 1.55% viewership share for Aug. 5-11, behind only the Olympics.

The most in-demand streaming series are aimed at Gen Z males. So how does the industry bring in older and more female audience? Brandon Katz has some thoughts.

From clunky tech to sky-high costs, CCR’s Ben Saboe delivers the lowdown on fixing your content distribution woes.

Natalie Bastian, Global CMO at Teads, explains to teenager Jensen Muller what she and her company do.

In the wake of Google’s anti-trust violations, similar FTC cases against Amazon are imminent… the impact on advertising remains unclear.

Disney's streaming services turn a profit, but is it sustainable? Meanwhile, the Pelicans fly the Diamond coop. A look at both streaming economics and the shifting landscape of sports broadcasting.