TV Makers Are Winning Discovery Wars; More From TVREV This Week
“If you don’t like the road you’re walking, pave another one.” - Dolly Parton
We’ve said it for a while now: Fragmentation isn’t just a cost on studios and TV networks, it has a tax on viewers at home. And those media companies that disregard that viewer pain in favor of near term profits are also signing up for a managed decline.
We’ve also said for a while that the operating systems – those discovery engines in a TV box that make the TV experience better after you buy them – are in the best possible position to solve the viewership problem.
Today, John Cassillo demonstrates how VIZIO’s new Sports Zone hub does what publishers can’t; bring all sports coverage into one place so you can follow what you want, and click, subscribe, set reminders. No publisher can do that alone. Though ESPN’s launch of Where to Watch tries, it can only go so far. Because only the platforms are set up and incentivized to manage discovery, aggregation, distribution – and ultimately are the ones responsible for viewership happiness.
Elsewhere on TVREV: Mike Shields approaches the bench in the People vs. Google; Tim Hanlon assesses Paramount’s potential station sale; Alan Wolk gives us a Fall preview for the industry in the Week in Review; Cassillo also digs into Netflix’s sports offering and how College Football TV is dominated by two conferences; and Eleanor Semeraro looks at streaming insights from MX8 Labs and the latest linear TV viewership numbers from Inscape.
TVREV ORIGINALS
The People Vs. Google, And The Shoppers Who May Win - Mike Shields
Week In Review: Fall Preview - Alan Wolk
Streaming Insights: Viewer Experience, Preferred Content and More - Eleanor Semeraro
DNC, NFL Lead for Live TV Viewership Last Week - Eleanor Semeraro
Stay Tuned For TVREV’s Newest Special Report: Political Advertising on CTV 2024
COMING WEDNESDAY - With over $1.5 billion of the expected $10.7 billion spent on political advertising slated to go to CTV, the medium is taking on greater importance than ever. TVREV’s newest Special Report will give you all the data you need to understand this fast-growing sector and how to take advantage of it. Written by Alan Wolk. Sponsored by LG Ad Solutions and Magnite.
NEWS TO PERUSE
From The Measure:
Haircare Case Study: Big Social Splash at Launch Doesn’t Guarantee Momentum - Eleanor Semeraro
Big News Month Fuels Double-Digit Audience Growth - Martha Bennett
Data: Consumers’ Preferred Content Across Streaming Platforms - Eleanor Semeraro
Realignment Moves 6 of 15 Most-Watched Teams To New Conferences - John Cassillo
NBC Continues Winning Streak for TV Network Watch-Time - Eleanor Semeraro
Zendaya Lends Demand Lift To Movies, Shows - Brandon Katz
Big Ten, SEC Expansion Consolidates Over Half Of College Football Audience - John Cassillo
SpongeBob’s 25th Birthday Bubbles Up Big Watch-Time Increases - Martha Bennett
Hanlon’s Local Links:
Diamond Sports Group Reaches Deals With NBA, NHL - Anthony Crupi & Michael McCann [Sportico]
Sources: Amazon pulls $115M offer to Diamond - Tom Friend [Sports Business Journal]
Scripps Working On Over-The-Air/Over-The-Top TV Combo For Cable Ops - Jeff Baumgartner [Light Reading]
Another NHL Franchise Gets Broadcast TV Deal - Adam Jacobson [Radio+Television Business Report]
Matrix Midwest Is St. Louis’ Only Free And Independent Sports & Entertainment Network - [KMOV-TV/FirstAlert4.com]
NextGen TV Advocates Express ‘Deep Concern’ Over Future of ATSC 3.0 Products - Tom Butts [TVTech]
Mike’s Media Picks:
Why retail media networks are surviving despite Google not killing cookies - Garett Sloane [Ad Age]
Retailers need more than ‘bells and whistles’ to scoop up media dollars, buyers say - Kimeko Mccoy [Digiday]
What marketers must do to get retail media measurement right - Paul Frampton [Marketing Dive]
Thanks To The DOJ, We Now Know What Google Really Thought About Header Bidding - Allison Schiff [AdExchanger]
The war on header bidding - Ari Paparo [Marketecture]
Across the Industry:
YouTube Stars Want Some Respect - Isabella Simonetti & Sara Ashley O’Brien [WSJ]
Apple Rethinks Its Movie Strategy After a String of Misses - Nicole Sperling [NYT]
Move toward streaming sparks uncertainty in TV news business - Dominick Mastrangelo [The Hill]
Amazon Wields New Influence in TV’s Upfront Sales Haggle Through Massive Media Account Review - Brian Steinberg [Variety]
ESPN Launches ‘Where To Watch’ Digital Feature To Guide Viewers To Games Across The Dial - Dade Hayes [Deadline]
From Our Thought Leaders Circle:
The Top 20 Cross-Channel Advertising Software for Enterprise - [G2]
Streaming ads: The sleeping giant is stirring but are advertisers ready? - Alex Spurzem, Samsung Ads [AdNews]
Amagi Drives Oceania Growth With New Sales Leadership - [SVG]
Caracol Television Taps Amagi for FAST Channel Launch - George Winslow [TV Tech]
PilotDesk and LG Ad Solutions Ink New Long-Term Ad Tech Deal - George Winslow [TV Tech]
Growing acceptance of ads on streaming platforms is win-win for all: Magnite’s Gavin Buxton - Vinita Bhatia [Campaign]
IMAX's Vikram Arumilli and ESHAP's Evan Shapiro Talk Optimizing Streaming Content Delivery and User Experiences - Steve Nathans-Kelly [Streaming Media]
