When station group owners force must-run segments onto local newscasts, they dilute the time and resources available for actual local reporting.

As TV’s past fades, this week’s Hot List dives into the data-driven future of media—from Walmart’s NewFronts push to YouTube’s March Madness surge—revealing how the industry is reinventing itself for the spring season of performance.

If stalwarts like Wheel and Jeopardy! can be peeled away from the traditional TV syndication pipeline, what’s to stop others from following?

5G Broadcast is gaining traction as a mobile-first digital TV alternative that aligns well with modern viewing habits and global trends toward cellular-based media delivery systems.

A lobbyist says TV ads on FOX can sway the President, while streamers are pulling ahead with fewer, smarter ads.

At its core, HC2’s petition represents an admission by broadcasters that the future of television is no longer about delivering content to viewers but about repurposing spectrum for data services.

If history has taught us anything, it’s that aggressive deregulation often carries unintended — and sometimes irreversible — consequences.

2 weeks worth of TVREV originals and Measure snackables

The question is no longer whether some stations will drop local news — it’s when and how many will.

If baseball is serious about growing its audience, especially among younger fans, it must overhaul its television and streaming policies to make it easier — not harder — for people to watch their favorite teams.

The transition to ATSC 3.0 may be inevitable, but it should not come at the expense of consumer choice and accessibility.

“BEST” channels could be the breakthrough that finally makes NextGen TV a legitimate value proposition for consumers.

TVREV originals this week from analysts who tell it like it is.

A looming legal battle next month pits broadcasters seeking deregulation against public interest groups advocating for competition and diversity in local media markets.

Irony in Media persists, from redefining TV and video to fading local broadcasters, safe humor in ads, and success facing market punishment.

The nearly 14 million viewers who opted to watch the Super Bowl via Tubi represented a significant erosion of what was once an exclusively local linear TV audience,

The Eagles dominated the Super Bowl in a blowout victory, while Tubi impressed with its 4K broadcast, the commercials received mixed reviews, and industry experts explored various media trends and insights.

At its core, this investigation is not about sponsorships or underwriting rules. It is about power—the power to intimidate, destabilize, and ultimately silence voices that provide a public service free from the dictates of profit or political agendas.

Featuring coverage on Measurement, Local, and fresh Super Bowl Insights.

For Nielsen, the challenge is not just to innovate but to rebuild trust in an industry that increasingly views it as a relic of the past.