Balancing much-loved older hits with still-hot newer ones is a balancing act for streaming services. Brandon Katz looks at what they should and should not do to solve this.

Does winning on a global basis means investing in more non-US content? Netflix seems to think so and that’s why they’re way ahead of Amazon

As FASTs increasingly skew local, the case for live sports grows stronger. Brandon Katz unpacks.

Having strip mined comic books, Hollywood is looking to video games for its next batch of hits. But is there enough IP to draw on?

Hollywood has long been criticized for its over reliance on tried and true IP. But which streamers are most guilty of jumping on this trends? The results will surprise you.

While much of the media seems to have handed Netflix the streaming crown, IP properties and a focus on quality might soon alter that perception.

TV seasons are shrinking and that is hurting streamers ability to retain viewers. Brandon Katz looks at the numbers behind the Big Shrink.

Streaming services need to weight the popularity of a new series with their potential impact on the bottom line. Brandon Katz unpacks what content teams need to consider.

Can a Middle Eastern media company called Yango Play be the path forward for America’s media giants? Brandon Katz explains why.

Sitcoms have long been broadcast TV’s strongest product. But streaming services struggle to retain viewers from season to season. Brandon Katz looks at why.

A look at how Amazon’s shift to a mainstream content strategy left it well positioned for the transition to an ad-supported model.

Changing consumer habits and a maturing streaming industry are leading to some new trends, price increases being among the more visible.

Disney’+s diminishing Demand Share is one of the many problems the streamer faces. Can Hulu help them get their mojo back?

2024 predictions from TVREV’s always insightful Thought Leaders Circle members.

Data from Parrot Analytics indicates that a combined Disney+/Hulu app checks all the boxes in its quest to overtake Netflix as the #1 streaming app.

New research from Parrot Analytics shows how at Netflix, a handful of hits are what’s paying for all those misses.

With the rights to two big box office hits, is Netflix poised to actually become a player in the Indian market?

As peak demand surges, securing streaming sports rights becomes ever more critical. Brandon Katz delves into the escalating battle and what it means for the future of streaming.

On three of these four major FAST services, viewers seem to prefer one form of content over another. Brandon Katz breaks down why that is and what it means.

While Apple TV+ relies on new releases to boost demand, Disney+ looks to old favorites. But as data from Parrot Analytics shows, deciding which direction to go is a real balancing act.