The Future Of Television. Dissected Daily.
Hot List: Privacy, Transparency and Truth
This week’s TVREV highlights, and more news across the industry.
What Is Qonsent And What Problems Is It Solving?
Qonsent’s Jesse Redniss discusses why data privacy is such a huge concern and what his company is doing to make things right.
NBA In-Season Tournament Scores for Weekly Watch-Time
The league’s inaugural competition netted a 1.16% viewership share for the week, behind only the NFL, per Inscape data.
Hot List: Challah-Day Season Is Here
This week’s TVREV highlights, and more news across the industry.
Fox News Down, MSNBC Up: Fall Cable News Viewership Trends
Plus a look at the GOP debates, with insights from Inscape
And Now Back to Our Regularly Scheduled Programming
Football scores for watch-time, news programs are back on Inscape’s ranking of top TV programs by viewership share
Largest Privacy Study To Date Reveals Stark Consumer Concerns
The largest data privacy study to date (over 45K respondents) from Publishers Clearing House and Evan Shapiro reveals that Americans have a surprisingly complicated relationship with their personal data. Free download at TVREV.
Hot List: Candid & Profound
This week’s TVREV highlights, and more news across the industry.
At Netflix, A Few Hits Subsidize Many Misses
New research from Parrot Analytics shows how at Netflix, a handful of hits are what’s paying for all those misses.
NBC Sees Year-Over-Year Increase in Watch-Time for Parade, National Dog Show
And an expanded slate of games fueled a week-over-week increase in football’s viewership share, per Inscape
Sports Score for Streamers’ Earned Media Value
Food Network, Bleacher Report helped fuel a 26% month-over-month increase in Max’s Earned Media Value, per CreatorIQ.
Hot List: All You Can Read Buffet
This week’s TVREV highlights, and more news across the industry.
Basketball Has Ups: TV By the Numbers
Both NBA and men’s college basketball saw week-over-week increases in viewership share, per Inscape.
Will Box Office Hits Finally Help Netflix Get Traction In India
With the rights to two big box office hits, is Netflix poised to actually become a player in the Indian market?
Mastering CTV With A YouTube Playbook: How Pixability is Bringing Its Contextual Targeting To CTV
Pixability’s Jackie Paulino details how the company applies its expertise in YouTube contextual targeting to enhance brand safety and performance in the streaming sector.
Report: Audiences Gobbling Up Native Smart TV Apps
Inscape’s Q3 Market Trends research shows just how much native apps are growing in a very short amount of time.
Scoring Big in Streaming: The Critical Role of Sports Broadcast Rights
As peak demand surges, securing streaming sports rights becomes ever more critical. Brandon Katz delves into the escalating battle and what it means for the future of streaming.
CMA Awards, GOP Debate Break Into Top 25 Most-Watched TV Programs
But nothing comes close to football, which in total accounted for over 12% of all minutes watched last week.
Hot List: TV Industry Drama; Hope, Pain & Complexity
This week’s TVREV highlights, and more news across the industry.
Are Hulu's Linear Leanings A Potential Pitfall To Disney's Streaming Strategy?
Will Hulu’s reliance on linear library content prove a boon or boobytrap for Disney’s streaming strategy in the years to come?