CMA Awards, GOP Debate Break Into Top 25 Most-Watched TV Programs

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for November 6-12, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Over 12% of all minutes watched on TV last week were spent on football. The NFL still reigns supreme, capturing a 6.70% total viewership share, while college games accounted for 5.61% of minutes watched. That’s a far cry above the No. 3 program, Law & Order: Special Victims Unit, which snagged a 0.89% share. 

Some additional insights about the top programming on TV:

  • ABC’s broadcast of the 57th Annual CMA Awards made it into the top ten by watch-time with a 0.54% viewership share — an increase from last year’s awards show, which received a 0.49% share and ranked No. 16 for the week in which it aired.

  • The third Republican Presidential Debate squeaked into the top 25 with a 0.36% viewership share, the lowest of the three debates so far (the first debate had a 0.59% share for the week it aired, while the second had a 0.38% share). 

  • Several news programs saw week-over-week ranking increases, including CNN News Central, CBS Mornings, The Five and ABC World News Tonight With David Muir

  • Additional week-over-week ranking newcomers include Family Feud (No. 21) and The OT (No. 25). 

See which TV networks had the largest viewership share for the week over at The Measure

Eleanor Semeraro

Eleanor is an entertainment analyst and marketing strategist with a passion for all things TV and social media. She’s a regular TV[R]EV contributor and consults for small businesses within the advertising and entertainment data analytics ecosystem.

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