The Future Of Television. Dissected Daily.
Brands Celebrate LGBTQ+ Empowerment Through Authentic Content
LGBTQ+ media networks like Revry can offer brands several advantages, with a focused and dedicated audience within the community.
Sports Score for Streamers’ Earned Media Value
Food Network, Bleacher Report helped fuel a 26% month-over-month increase in Max’s Earned Media Value, per CreatorIQ.
Hot List: All You Can Read Buffet
This week’s TVREV highlights, and more news across the industry.
Basketball Has Ups: TV By the Numbers
Both NBA and men’s college basketball saw week-over-week increases in viewership share, per Inscape.
Will Box Office Hits Finally Help Netflix Get Traction In India
With the rights to two big box office hits, is Netflix poised to actually become a player in the Indian market?
Mastering CTV With A YouTube Playbook: How Pixability is Bringing Its Contextual Targeting To CTV
Pixability’s Jackie Paulino details how the company applies its expertise in YouTube contextual targeting to enhance brand safety and performance in the streaming sector.
vMVPDs Are Booming, The Strikes Are Over, Now What?
We look at why vVMPDs are booming and our predictions on what happens now that the strikes are done.
Report: Audiences Gobbling Up Native Smart TV Apps
Inscape’s Q3 Market Trends research shows just how much native apps are growing in a very short amount of time.
NFL Scoring Double-Digit TV Ad Impressions Growth At Midseason
NFL TV ad impressions have ballooned year-over-year, as a new report from iSpot shows.
Scoring Big in Streaming: The Critical Role of Sports Broadcast Rights
As peak demand surges, securing streaming sports rights becomes ever more critical. Brandon Katz delves into the escalating battle and what it means for the future of streaming.
CMA Awards, GOP Debate Break Into Top 25 Most-Watched TV Programs
But nothing comes close to football, which in total accounted for over 12% of all minutes watched last week.
Hot List: TV Industry Drama; Hope, Pain & Complexity
This week’s TVREV highlights, and more news across the industry.
Disney Takes The One-App Route, VIZIO Doubles Content Offering
A look at why the strength of the Disney brand name gives the company a competitive advantage in everything from apps to vMVPDs and why FASTs continue to be such a hot commodity.
Watch Alan Wolk Discuss The Disney-Hulu Deal On Scripps News
Alan Wolk discusses the ramifications of the Disney-Hulu deal for consumers and the industry at large with Scripps’ Chris Nguyen.
Are Hulu's Linear Leanings A Potential Pitfall To Disney's Streaming Strategy?
Will Hulu’s reliance on linear library content prove a boon or boobytrap for Disney’s streaming strategy in the years to come?
Football Scores, ‘Yellowstone’ Gallops into Ranking of Most-Watched TV Programs
Marathons on Paramount Network and airings on CBS propelled ‘Yellowstone’ into Inscape’s top ten TV programs.
Madhive's Kristin Wnuk On Navigating The Complexities Of Local Advertising In The Streaming Era
In this latest Innovator Spotlight interview from our report on local TV and streaming, Madhive's Kristin Wnuk illuminates the intricacies of local advertising in the digital age, highlighting Madhive's unique approach to connecting advertisers with streaming audiences.
LG Ad Solutions' Tony Marlow On How CTV Is Winning The Co-Viewing Race
LG Ad Solutions CMO Tony Marlow explains how CTV's higher co-viewing factor translates to greater attention paid to CTV advertising--another reason why CTV ads have a leg up over linear.
Hot List: The Beatles Are Back and Baseball Blows… Its Ratings
This week’s TVREV highlights, and more news across the industry.
Disney Now Owns All Of Hulu, The World Series Tanks
Hulu is all DIsney’s now—what that means and what DIsney needs to do about it. Plus why MLB needs to be worried about the World Series abysmal ratings.