Hot List: The Beatles Are Back and Baseball Blows… Its Ratings
Swingin’ Sixties Deja Vu? The Fab Four put out a new single this week. Meanwhile, Madison Avenue is exploding with CTV advertising innovations, including shoppable branded content for the holidays (check out Home Depot and VIZIO’s new series on that front).
Not So Swingin’: Ratings for the World Series were at an all-time low this year. TVREV’s John Cassillo brainstormed some ideas about how to get playoff baseball back on base with TV audiences.
In Other News:
Sorry Hulu, Netflix has live sports, too.
Does Disney (finally) owning all of Hulu mean a streaming consolidation is coming for the Mouse House?
MediaRadar buys Kantar’s Vivvix to bolster its ad intelligence chops.
Also, be sure to check out this podcast Alan Wolk did with BIA, exploring the impact of streaming on local news and sports broadcasting. It’s also on Spotify here.
Watch the Local TV Report Read Out, On-Demand
Alan Wolk and Evan Shapiro hosted the first of two Read Out webinars on Thursday, discussing our Local TV Report; Register with this link to watch the webinar, On-Demand. It’s FREE.
This full hour presentation offers a deep dive into the streaming revolution's impact on local television while unpacking new research into consumer sentiment around local TV viewing.
NEWS YOU CAN USE
Advertising
PARAMOUNT’S NEW CONNECTED TV AD TECH UPDATE GIVES MORE PROGRAMMATIC CONTROLS - Garett Sloane [Ad Age]
WHY HOME DEPOT IS EVOLVING ITS MEDIA STRATEGY, STARTING WITH BRANDED CONTENT - Parker Herren [Ad Age]
Paramount Launches CTV Solution for Programmatic Scalability and Efficiency - Bill Bradley [Adweek]
TV commercial prices: advertising costs for Fall 2023 - [Ad Age]
Super Bowl Commercials Sold Out at CBS in Earlier-Than-Expected Close-Out - Brian Steinberg [Variety]
YouTube Among First Companies to Announce 2024 Upfront Week Plans - Bill Bradley [Adweek]
‘Mean Girls’ Reunion: Lindsay Lohan, Amanda Seyfried and Lacey Chabert Reprise Roles for Walmart’s Black Friday Ad Blitz - Brian Steinberg [Variety]
Roku Beats Wall Street Revenue Expectations, Sees Improvement in Ad Business - Caitlin Huston [THR]
Research Briefing: Ad-tech firms, agencies prep for increased political CTV spending in 2024 - Catherine Wolf [Digiday]
Streaming Wars
A Case for Bringing Back the Classic Sitcom - Alan Wolk [NextTV]
Vizio Adds Shoppable Home Depot Holiday Series Featuring Jordin Sparks - David Bloom [Forbes]
Apple’s Price Hike Economics - Julia Alexander [Puck]
Future of TV Briefing: Netflix plots next phase in its programmatic ad push - Tim Peterson [Digiday]
Amazon Intros More Ad Buying Options To Fire TV - Alyssa Boyle [AdExchanger]
Roku Celebrates A Semi ‘Rebound’ In Streaming Ad Growth - Alyssa Boyle [AdExchanger]
Tubi Reaches 70 Million Monthly Active Users, 30% Revenue Growth - Bill Bradley [Adweek]
WSJ News Exclusive | Netflix Explores Streaming Live Boxing Match - Jessica Toonkel [WSJ]
How Paramount+ Hit 63 Million Subscribers and Increased Revenue 61% - Bill Bradley [Adweek]
Data & Measurement
Attention Measurement: The iSpot.TV ‘Transparency’ Play - Adam Jacobson [RBR]
WHAT GEN Z’S CONNECTED TV VIEWING HABITS CAN TEACH BRANDS - Parker Herren [Ad Age]
Exclusive: MediaRadar acquires Kantar Group's Vivvix - Kerry Flynn [Axios]
Hallmark To Use Nielsen Rival VideoAmp as Ad Currency - Jon Lafayette [B&C]
Behind the numbers: unmasking the complex reality of platform advertising - Seb Joseph [Digiday]
Attention Vendors Team Up To Crack The YouTube Measurement Code - Anthony Vargas [AdExchanger]
Data-Driven Marketing Is State Farm’s Best Policy - Allison Schiff, AdExchanger
Landscape
TV Has a Long Way To Go Before Shopping Becomes Mainstream - Mike Shields [Next In Media]
Disney to Buy Full Control of Hulu in Deal With Comcast - Georg Szalai, Alex Weprin [THR]
Fox Corp. Sees Q1 Profit Dip as Advertising Declines - Brian Steinberg [Variety]
Casey Bloys Talks Strike Impact on Slate and Budgets, Licensing HBO Shows and Tentpole Fatigue - Alex Weprin [THR]
Paramount Building “Mountain Of Entertainment” Promo For Super Bowl In Las Vegas - Erik Pederson [Deadline]
X Says It Is Worth $19 Billion, Down From $44 Billion Last Year - Ryan Mac [NYT]
Inside NBCUniversal's Bigger, Brand-Filled BravoCon 2023 in Las Vegas - Bill Bradley [Adweek]
Vizio Defeats TV Streaming Platform Suit Over Expired Patents - Lauren Castle [Bloomberg Law]
Sports
Tug-of-War Over N.B.A. Rights Provides Glimpse of Media’s Future - Kevin Draper, Benjamin Mullin [NYT]
A Two-Decade Endeavor Made the NFL a Year-Round Product - Michael McCarthy [Front Office Sports]
How the NBA In-Season Tournament went from the drawing board to the court for its debut next month - Tom Friend [SBJ]
Scripps Touts 135% Reach Gain So Far For Vegas Golden Knights' Big Move From Cable to Broadcast TV - Daniel Frankel [NextTV]
Sinclair Broadcasting wants to scoop up bankrupt RSN giant Diamond Sports: sources - Josh Kosman [NY Post]
A challenger fantasy-sports brand plans to take on the big dogs - Alyssa Meyers [Marketing Brew]
Survey: TV sports rights too fragmented - [Advanced Television]
How the 'MNF' move to ABC hurt NFL ad sales - John Ourand [SBJ]
