The ground-breaking $2.5 billion media rights deal between Apple and Major League Soccer is only looking better and better amid strong World Cup interest, and burgeoning appeal for MLS itself, especially among younger fans. With Apple’s reach, the league is positioning itself for a break-out year.

Bob Ivins on why CTV advertising can (and should) be more than just a 30 second spot.

Data from Tubular Labs’ recent category infographics shows electronics viewers have an affinity for car-related content (plus other insights).

Download this free report from Innovid on how CTV is being adopted worldwide and the best tactics for marketers to take advantage of those trends.

Why losing “HBO” from “HBO Max” is a smart move and why moving RSNs to streaming is a bigger deal than many realize.

Insights from Tubular Labs show interesting shopping trends coming from fans of El Tri – audiences searching for "Mexico Soccer" have the highest Amazon shopping affinity

With the holiday shopping season in full swing, influencer marketing platform CreatorIQ did an analysis of brand-sponsored creator posts on Instagram…

Q3 data from the Truthset Data Collective shows how common inaccuracies are for data points like DMA, military status and more.

A new Tubular Labs fashion infographic shows what audiences are watching in the category, what they’re buying and where opportunities could lie for both brands and creators.

Bob Iger has been back as Disney CEO for two weeks, and has said all the right things to investors and employees. But the list of challenges facing the company and Iger are long, and his contract is for only two years. What’s he going to prioritize in that time?

VIZIO Ads’ new report shows the overlap between NFL and college football audiences, and how advertisers can create more reach with more show genres.

Can TV ever get past the loss of carriage and retrans fees, plus what to do about all that churn?

TVREV’s Premium Special Report explains why Kids and Family TV is the best kept secret for advertisers in the CTV universe.

The NFL accounted for more than a quarter of TV watch-time on Thanksgiving Day this year, according to Inscape.

The holiday season kicked off over the holiday weekend as retail giants were everywhere on TV.

Amid the World Cup, insights from Tubular Labs show interesting shopping trends: Audiences searching for U.S. Soccer have the highest Amazon shopping affinity for sunglass accessories (91.8x more likely than the norm), sunglasses (91.7x) and casual button-down shirts (73.2x).

Mediaocean’s Ben Kartzman talks about the benefits of personalized ad creative and how Imposium is helping make that a reality.

Despite Cristiano Ronaldo's noted struggles – and flameout – with Manchester United, the Portuguese star's Instagram following continues to grow.

The World Cup accounted for 2.17% of all live, linear minutes watched Nov. 20-21, in second place for watch-time behind the NFL (16.90%).

Industry legend Bob Ivins looks at why streaming is what finally made addressable happen.