The Future Of Television. Dissected Daily.
vMVPDs To The Rescue, The Real Significance of iSpot/TVision
Big vMVPD gains wipe away big MVPD subscriber losses (and what that means) plus how the iSpot/TVIsion deal might boost transparency.
These Shopping Categories Score With Soccer Fans
Tubular data tells us what soccer fans are shopping for — and maybe which brands you’ll see advertising against World Cup content this next month.
Reels-y Effective Content Types On Instagram
New survey data from CreatorIQ sheds light on the state of the creator economy in 2022.
The Future Of CTV And The Evolution Of The “TV Industrial Complex”
Watch Alan Wolk discuss the future of CTV and ad-supported streaming with the eMarketing Associations’ Kevin Lee.
Black Panther Reigns Once More As Trailer Blitzes TV
Disney and Marvel put a lot of emphasis on Black Panther: Wakanda Forever on TV in advance of its release this past weekend.
Can Convergent TV Fight Fragmentation?
Convergent TV is growing in importance, but also has some pain points as a new study shows.
Yellowstone Remains Paramount Network’s Peak Program
Data from VIZIO’s Inscape reveals Yellowstone’s super Sunday for Paramount Network as the No. 2 program on TV, only behind the NFL.
As Streaming Losses Mount, Is Disney’s All-In Strategy Headed Up River?
Disney had a very bad quarter, surprising analysts, and raising questions about its ability to turn its streaming operations into a profitable enterprise within just another 15 months or so. Patience may be a virtue, but Wall Street wasn’t waiting around, sending share prices down 12 percent.
Peacock Adds NBC Affiliates, CNN Missing From FAST Election Night Coverage
What NBC and CBS making all their local stations available on streaming means in the long run and why was CNN the only major news service not offering free FAST Election Day coverage.
Which Brands Voted For Election Night TV Ad Impressions?
Which brands advertised against Election Night coverage this year?
World Series Goes Head-To-Head With Football On Broadcast TV
Data from VIZIO’s Inscape shows how this year’s World Series went to-to-toe with the NFL and college football when it comes to broadcast viewership.
How ‘Chicken’ Are CNN Viewers?
Data from Tubular Labs shows CNN social video viewers are likely shopping Amazon for chicken and turkey products (among other categories).
The Return Of The Fail Whale, Is Roku Streaming’s Cassandra?
Twitter is facing more than just an advertiser exodus while Roku’s gloomy predictions may mask an even bigger problem.
Netflix Launches Ad-Supported Tier (Cheddar TV)
Alan Wolk discusses the launch of ad-supported Netflix with Cheddar News anchor Baker Machado
Add To Cart. The CPG Guide To CTV
Download Innovid’s insightful new guide on how CPG brands are using CTV to get a leg up on the competition.
How MyBundle.TV Lets Consumers Create Their Own Bundles
MyBundle.TV CEO Jason Cohen explains how the service lets broadband providers give consumers a way to create their own bundles.
Candy Sweetens TV Ad Approach Ahead Of Halloween
iSpot data shows which candy brands were getting in front of consumers in the lead-up to Halloween this year.
ESPN Pays Up For College Sports Rights Consolidation
The Big 12’s new TV deal shows how ESPN is going to use college sports to keep fans tuning in en masse.
Hermès Shoppers Want To Visit Vegas
Categories data from Tubular Labs shows Hermès shoppers have a high affinity for social video content about visiting Las Vegas.
Yellowstone’s Peak Performance On TV
Data from VIZIO’s Inscape highlights how much of a hit Yellowstone is for Paramount Network.