Which Brands Voted For Election Night TV Ad Impressions?

Data & Measurement
Written By John Cassillo

Election Night is huge for TV networks, and the unique evening of programming presents an opportunity for brands that choose to wade into those waters. Data from iSpot looks at the most-seen advertisers during Election Night coverage this year, with Voya Financial and Columbia Pictures leading the way among the nearly 300 to appear across ABC, CBS, CNN, Fox News, MSNBC and NBC election programming.

  • Investment services led the way for the evening, with nearly 13% of TV ad impressions across election coverage.

  • Columbia Pictures’ trailer for “Devotion” was the most-seen individual spot, with 2.66% of ad impressions.

  • In total, election coverage delivered nearly 1.2 billion TV ad impressions on the evening, over the course of more than 1,000 ad airings.

John Cassillo

John covers streaming, data and sports-related topics at TVREV, where he’s contributed since 2017.

https://tvrev.com
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