The Future Of Television. Dissected Daily.
NBA’s New Media Rights Deals Would Let League Have It Both Ways
The NBA’s on the precipice of landmark media rights deals that would see it thread the needle perfectly between streaming and linear TV.
College Football’s TV Goals Are Devouring The Sport
College Football Playoff changes could be the move that finally eats the sport alive.
The NFL Refuses To Be Commoditized By Sports Streamer
The NFL wants no part of a super sports streamer, since it puts the rest of televised sports on an equal playing field.
NBC Sees Year-Over-Year Increase in Watch-Time for Parade, National Dog Show
And an expanded slate of games fueled a week-over-week increase in football’s viewership share, per Inscape
NBC’s Sunday Night Football Enjoys a ‘Swift Lift’
The Oct. 1 night game had a notably higher viewership share than previous weeks, per Inscape.
Streaming Needs College Football, But Does College Football Need Streaming?
Streaming exclusivity pushes to cut college football audiences into even smaller pieces… so why do it?
Primetime Ad Minutes Keep Climbing For Top TV Networks
Ad minutes are going up in primetime, while attention appears to be dropping, as data from iSpot reveals.
NFL Gobbles Up Turkey Day Watch Time
The NFL accounted for more than a quarter of TV watch-time on Thanksgiving Day this year, according to Inscape.
Which Brands Voted For Election Night TV Ad Impressions?
Which brands advertised against Election Night coverage this year?
College Football Playoff Expansion Gives Linear TV More Premium Inventory — For A Premium Price
An expanded College Football Playoff could be one of the most lucrative rights deals on TV as networks are still scrambling to keep audiences watching.
B1G Implications: What’s Next For Networks After Big Ten’s Record TV Rights Deal
The Big Ten’s record deal has lasting implications for the Big Four broadcast networks, ESPN and its own cable channel.
Reported UCLA, USC Plan To Join Big Ten Resets College Sports TV Rights
UCLA and USC leaving the Pac-12 could set off a chain of events that resets the college sports TV landscape.
Comcast Should Be All-In Or All-Out On Hulu
If Comcast feels strongly enough about the need to pull content from Hulu and move it to Peacock, it might as well be all the way out on service it currently co-owns with Disney.
Hulu’s Future Could Get Much Brighter If Comcast Stays Involved
If Comcast truly intends to keep its 33% stake in Hulu, the service suddenly becomes a much bigger priority for Disney.
With Linear TV Out-Innovated by Streaming, Can it Go Back to What it's Good At? (Entertaining People)
Following a streaming-focused TV season, Sunday's 73rd Emmy Awards being so streaming focused was no surprise. Streaming had been knocking on the door of this moment for half-a-decade and the pandemic's production challenges for linear TV broke that door wide open. But again, this was predictable.
NHL TV Rights with Disney, Turner Emphasize Streaming Future (While Keeping One Foot in Linear)
The NHL secures a 3x increase in TV rights. And while the focus is on linear, streaming is what could be the biggest benefit of these deals by the end of it.
NFL's New TV Rights Deal is Exception, Not Rule for Upcoming Sports Negotiations
The NFL cashed in on network's desire to secure linear TV's future... and set up the peaceful transition to streaming.
ESPN's NHL TV Rights Deal Show New Positioning for Hulu, ESPN+
ESPN's new deal with the NHL is an evolution in how Disney utilizes streaming services ESPN+ and Hulu.
NBC Sports Network's Demise Wasn't Due to Too Much Sports on TV
NBC's move to sunset NBCSN wasn't about sports -- it was about keeping cable afloat as it pivots to streaming.