VIZIO’s Katherine Pond explains how the company’s ACR data helps her team make better programming decisions on their WatchFree+ FAST.

Connected TV is beckoning to advertising with big screens, more impactful ads, and deep audience targeting. But Needham analyst Laura Martin suggests new data showing people mostly watch CTV shows with others has big implications for the burgeoning industry.

YouTube revenue takes a hit and why that’s good news for streaming, the OS wars heat up as Google and Amazon battle it out and then reach a tentative truce.

SpringServe’s Joe Hirsch explains how Tiles helps smart TV OEMs increase revenue while enhancing user experience.

A consumer insights report from Tubular Labs looks at the online habits of Food Network’s social audience.

iSpot shared a list of the most seen CPG brands on TV last quarter by share-of-voice (SOV), ahead of its new Q3 report.

As the midterms approach, Madhive found that average daily political impressions on connected TV are up 96% in October vs. September this year.

Truthset found that family data is often incorrect within big data sets.

Is Apple TV+ finally ready to act like a real streaming service, moving toward making money and paying its own way? Price hikes and more ads, maybe even an ad-supported tier, suggest Apple’s little project is growing up.

The recent deal between VIZIO and SpringServe to implement Tiles, highlights the growing importance of the TV operating system.

Viewers aren’t cutting the cord as much as they’re shifting most of their viewing to streaming and what that means for TV’s future.

Netflix deals with subscriber numbers, Wall Street, all-at-once-delivery, password sharing and the launch of their new ad-supported tier.

Can the NBA make $8 billion or more per year in its next media rights deal? It’s probably going to take a lot more splitting of the pie. Here’s how that could happen…

Data from VIZIO’s Inscape shows that the MLB Playoffs have scored in primetime since Oct. 7.

iSpot’s new Q3 TV advertising report highlights the top programs for Spanish-language TV ad impressions, including several newcomers year-over-year.

Amazon’s Thursday Night Football has seen higher viewership overall, and significant growth among 18-to-34 year-old audiences.

As traditional sources of licensed programming dry up, more middle-tier media companies are creating their own shows, whether it’s the NBA’s L.A. Clippers or Sinclair Broadcast Group. They’re seeking to fill holes caused by streaming, cord-cutting, and other shifts in the TV industry.

Tubular Labs video category data reveals which food & beverage video topics can create new opportunities for brands, creators and publishers — plus what audiences are shopping for after watching.

We evaluate the latest salvo in the streaming wars, this time around the TV OS, and speculate on why Roku is making smart bulbs.

Justin Fromm discusses the latest findings from Samsung Ads’ updated report on the Rule of 40.