CPG Brands Turn The Tide In Q3

Data & Measurement
Written By Lorenzo Chiodo

Ahead of its new Q3 report, iSpot shared a list of the most seen CPG brands on TV last quarter, by share-of-voice (SOV). Most notable on that list: pet food manufacturer Blue Buffalo jumped into the top 10 from No. 26 in Q2 with a 32.9% increase in impressions, aided by more airings on morning talk shows like Today and Good Morning America. Nutrition drink Boost also grew, with a 50% increase in impressions quarter-over-quarter. 

Q3’s Most-Seen CPG Brands by TV Ad SOV (new-airing programming only)

(via iSpot)

  • Downy and Tide held the top two spots by impressions SOV in the category, at 3.32% and 2.87% respectively.

  • CNN and MSNBC were two of the networks with the highest increase in ad airings (+166.5% and 153.3%, respectively), leading to 2x impressions SOV increases for those channels versus Q2.

  • Even without the Summer Olympics, NBC retained its top position in terms of share of CPG TV ad impressions.

Lorenzo Chiodo
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