CPG Advertisers Risk Missing Out If Ignoring LGBTQ+ Support

Inclusive marketing has clear benefits for advertisers, as data shows what they're missing by ignoring LGBTQ+ consumer support.

TVREV 8/22/23 TVREV 8/22/23

VIZIO Case Study Credits CTV Ads For A CPG Brand’s Double-Digit Sales Lift

CPG gets in on the potential sales benefits of CTV, with Vizio Ads

John Cassillo 11/7/22 John Cassillo 11/7/22

How ‘Chicken’ Are CNN Viewers?

Data from Tubular Labs shows CNN social video viewers are likely shopping Amazon for chicken and turkey products (among other categories).

Lorenzo Chiodo 10/26/22 Lorenzo Chiodo 10/26/22

CPG Brands Turn The Tide In Q3

iSpot shared a list of the most seen CPG brands on TV last quarter by share-of-voice (SOV), ahead of its new Q3 report.

John Cassillo 10/17/22 John Cassillo 10/17/22

A ‘Hack’ Of An Opportunity With Food & Beverage Videos

Tubular Labs video category data reveals which food & beverage video topics can create new opportunities for brands, creators and publishers — plus what audiences are shopping for after watching.

Eleanor Semeraro 2/4/21 Eleanor Semeraro 2/4/21

Frito-Lay Brands Aim For Star-Powered Laughs With Super Bowl Ads

Funny ads are a Super Bowl staple: According to iSpot's Ace Metrix, at least 53% of ads were viewed as funny each year since 2014, and hit a high-water mark of 69% of spots during the 2020 game. This post dives into some specific insights around Frito-Lay commercials for this year's Big Game.