The Future Of Television. Dissected Daily.
Indeed, Amazon Make Bigger Splashes With Q3 TV Advertising
New Q3 TV advertising data from iSpot shows Amazon’s surge last quarter, while revealing year-over-year increases from brands like Indeed, Target, Arby’s and more as well.
CTV Helps Travel Ads Take Off
VIZIO’s recent case study shows how its Household Connect shows how Household Connect led to better campaign results for one travel brand.
Gucci Shoppers’ Social Video Habits May Not Be What You Think They Are
Data from Tubular Labs shows how assumptions about Gucci’s shoppers may be false, as social video data points to a different consumer profile.
Restructured Xperi Targets Connected TVs And TV Makers Across The Globe
Xperi has reshaped itself, spinning off a division focused on patents, now focused on taking its Pay TV technologies such as TiVo and TiVo+ to connected TVs, especially in international markets in Europe and Latin America.
Peacock Becomes A Phoenix, Is OAN The Future Of Broadcast?
What’s behind Peacock’s surprising comeback and why diginets might be the future of broadcast TV.
Hot Takes: How Should The TV Industry Protect Consumer Privacy?
Our TVREV Thought Leaders Circle members weigh in on why consumer privacy is so important and what steps the TV industry needs to take to ensure that it is respected.
Missing The Mark With Hispanic Consumers
Advertisers are missing the mark with Hispanic consumers — something validated audience data can fix.
Hispanic Heritage Month: Creators With The Largest Hispanic Following
In recognition of Hispanic Heritage Month, CreatorIQ has compiled a list of the creators with the largest Hispanic audience
Sportsbooks Keep Betting On NFL TV Advertising
Sportsbooks roared back to TV as the 2022 NFL season first got underway, as iSpot data shows.
Streamers Need To Learn Love Nonfiction Too
Streaming services need to learn to love nonfiction and other more mainstream content as a way to draw in the broader audiences they need to win the #StreamingWars
Beauty Video Growth Continues To Boom
New data from Tubular Labs shows a 30% increase in beauty video views on YouTube over the last year.
Will Carriage And Retrans Fees Be The Death Of Linear?, OpenAP Expands CrossPlatform Programmatic Capabilities
Can US cable networks survive the loss of carriage fees and the real value of OpenID’s new unified programmatic buying platform.
How Pluto TV Benefits From Its Relationship With Paramount (And Vice Versa)
Pluto TV’s Jeff Shultz explains their mutually beneficial relationship with parent Paramount, and how together, they create a flywheel effect.
MLB’s Expanded Postseason Has Big Implications For Networks, Advertisers
MLB’s expanded postseason could be a major boost for network bottom lines and brands’ TV ad reach.
How Pandemic TV Ads Have Pivoted Since Early 2020
iSpot data shows how COVID-related TV ads have trended since the start of 2020 — along with pharma’s recent rise.
Netflix’s New Comedy Licensing Signals Sane Spending Alternative
Netflix is changing the way it pays for some stand-up comedy projects, a big change in an area where it has invested heavily. Two-year licenses will save it some money, but may also have some silver linings for comedians too.
Who’s Got Game? Gaming Video Categories With Room To Grow On YouTube
Tubular Labs’ latest category infographics show gaming categories with room to grow, and what gaming audiences are shopping for on Walmart.
How SpringServe Helped Bring Programmatic Buying To CTV
SpringServe founder Joe Hirsch explains the gap in the CTV ad market that led to the company’s founding in the latest Thought Leaders Circle video.
SVOD Services Go Big On Linear, iSpot and Conviva Join Forces For Unified Network Ratings
Why SVOD services rolling out linear channels is a smart move and why the iSpot-Conviva deal is perfect for today’s hybrid ecosystem.
NFL’s Calculated Streaming Bet Pays Off For Amazon’s Many OTHER Businesses
Amazon’s first regular-season production/’cast of an NFL game featured seemingly as many promotions of its own companies and products as those of anyone else. But that’s exactly why the NFL is embracing the tech giants likely to dominate the streaming future.