CTV Helps Travel Ads Take Off

Data & Measurement
Written By John Cassillo

VIZIO recently conducted a case study measuring the effectiveness of its Household Connect solution for a global travel service. The campaign allowed the brand to advertise on CTV, but also extend those ads to additional connected devices in the home. The result was a significant lift in brand recognition among survey respondents. Specifically, the Household Connect campaign led to:

  • The brand’s aided awareness jumped from 37% to 45%

  • Favorability among survey respondents moved from 12% to 15%

  • Survey respondents were more likely to consider the brand, with 18% responding that way (vs. 17% before)

  • Purchase intent progressed from 5% to 8%

(via VIZIO)

John Cassillo

John covers streaming, data and sports-related topics at TVREV, where he’s contributed since 2017.

https://tvrev.com
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