If you look at recent data from eMarketer, you might find some of your CTV exuberance deflated a bit. Among advertisers who are spending on CTV, a whole lot of them are just moving budgets around.

Data from Madhive shows how CTV political advertising is already off and running in 2024.

CPG gets in on the potential sales benefits of CTV, with Vizio Ads

Madhive Chief Revenue Officer Jon Kaplan talks to TVREV about his reasons for joining the company and what parallels he sees between the early years in programmatic advertising and where we’re at with connected TV now.

Connected TV is beckoning to advertising with big screens, more impactful ads, and deep audience targeting. But Needham analyst Laura Martin suggests new data showing people mostly watch CTV shows with others has big implications for the burgeoning industry.

VIZIO’s recent case study shows how its Household Connect shows how Household Connect led to better campaign results for one travel brand.

Xperi has reshaped itself, spinning off a division focused on patents, now focused on taking its Pay TV technologies such as TiVo and TiVo+ to connected TVs, especially in international markets in Europe and Latin America.