U.S. Soccer Fans Are 91.7x More Likely To Shop For Sunglasses On Amazon

Data & Measurement
Written By Lorenzo Chiodo

With the 2022 World Cup in Qatar underway, U.S. Soccer has got the nation's attention, especially since the team missed the previous tournament in 2018. Amid the soccer frenzy, insights from Tubular Labs show interesting shopping trends coming from fans of the red white and blue. Audiences searching for U.S. Soccer have the highest Amazon shopping affinity for sunglass accessories (91.8x more likely than the norm), sunglasses (91.7x) and casual button-down shirts (73.2x).

Additionally, audiences searching for Christian Pulisic (America's star player in this year's tournament) had the highest Amazon shopping affinity for products from brands like Wilson (29.3x more likely than the norm), Electronic Arts (27.5x) and Dove (25.7x).

  • U.S. viewers of Men In Blazers, a popular comedy show reviewing Premier League action, were most likely to shop Amazon for cheese products (47.3x more likely than the norm), soccer-related items (45.3x) and deli and prepared foods (42.4x).

  • MLS viewers are most likely to shop Amazon for brands like Atomos (24.5x more likely than the norm), Hawkers (24.4x) and Panini (23.2x).

Lorenzo Chiodo
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