The debate simulcast captured a 2.16% viewership share, beating the Olympic trials and other sports for watch-time across June 24-30.

U.S. Olympic Trials are big winners by watch-time as audiences get ready for the Summer Games in Paris.

Apple TV+ has a huge opportunity with MLS to do away with old structures around live sports programming and schedules, but hasn’t really done so yet.

Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.

Data from Tubular Labs shows there’s still plenty of room for sports video views to grow on platforms like YouTube.

Insights from Tubular Labs show interesting shopping trends coming from fans of El Tri – audiences searching for "Mexico Soccer" have the highest Amazon shopping affinity

Amid the World Cup, insights from Tubular Labs show interesting shopping trends: Audiences searching for U.S. Soccer have the highest Amazon shopping affinity for sunglass accessories (91.8x more likely than the norm), sunglasses (91.7x) and casual button-down shirts (73.2x).

Tubular data tells us what soccer fans are shopping for — and maybe which brands you’ll see advertising against World Cup content this next month.

With MLS now in the fold, Apple’s showing just how serious they are about TV and what they’ll do to gradually remove consumer needs for linear.

FIFA debuts its own FAST, FIFA+, in a move that sounds so smart, you may wonder why a media company didn’t try to buy it sooner themselves.

Fox has a juggling act ahead when the World Cup is in direct opposition to college football, the NFL and holiday season later this year.

The Premier League will the latest sports entity to get a major payday from U.S. media companies. What will it mean for the market overall?