Insights from Tubular Labs show interesting shopping trends coming from fans of El Tri – audiences searching for "Mexico Soccer" have the highest Amazon shopping affinity

Amid the World Cup, insights from Tubular Labs show interesting shopping trends: Audiences searching for U.S. Soccer have the highest Amazon shopping affinity for sunglass accessories (91.8x more likely than the norm), sunglasses (91.7x) and casual button-down shirts (73.2x).

Despite Cristiano Ronaldo's noted struggles – and flameout – with Manchester United, the Portuguese star's Instagram following continues to grow.

The World Cup accounted for 2.17% of all live, linear minutes watched Nov. 20-21, in second place for watch-time behind the NFL (16.90%).

Tubular data tells us what soccer fans are shopping for — and maybe which brands you’ll see advertising against World Cup content this next month.

FIFA debuts its own FAST, FIFA+, in a move that sounds so smart, you may wonder why a media company didn’t try to buy it sooner themselves.

Fox has a juggling act ahead when the World Cup is in direct opposition to college football, the NFL and holiday season later this year.

The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course

The NBA's potentially leaving a lot of money on the table if it opts for a standard postseason. We look at the pros of group play.

The FIFA World Cup has earned attention even without the United States being in this year's tournament. A look at the brands and teams generating buzz.