World Cup 2022 Kick Off: Viewership Insights From the First Two Days

Data & Measurement
Written By Eleanor Semeraro

The highly-anticipated 2022 World Cup kicked off Sunday, Nov. 20, with hosting country Qatar losing to Ecuador 2-0. But the tournament is just getting started: Monday saw three matches: England vs. Iran, Netherlands vs. Senegal and the United States vs. Wales, with many more to come over the next few weeks.

Inscape, the leading currency-grade smart TV ACR data provider and the data technology division of VIZIO, examined live, linear viewership across both the English and Spanish-language telecasts and found that for Nov. 20-21, the World Cup accounted for 2.17% of all minutes watched, second only to NFL games (16.90% of minutes watched across Sunday and Monday).

  • Looking specifically at Nov. 20, the World Cup accounted for 0.92% of minutes watched that day. 

  • For Nov. 21, World Cup telecasts accounted for 3.69% of watch-time.

Via Inscape

Eleanor Semeraro

Eleanor is an entertainment analyst and marketing strategist with a passion for all things TV and social media. She’s a regular TV[R]EV contributor and consults for small businesses within the advertising and entertainment data analytics ecosystem.

Previous

Cristiano Ronaldo Maintains Instagram Growth Despite Manchester United Struggles
Next

Addressability At Scale Makes It Into “Next Year”