Sportsbooks roared back to TV as the 2022 NFL season first got underway, as iSpot data shows.

Streaming services need to learn to love nonfiction and other more mainstream content as a way to draw in the broader audiences they need to win the #StreamingWars

New data from Tubular Labs shows a 30% increase in beauty video views on YouTube over the last year.

Can US cable networks survive the loss of carriage fees and the real value of OpenID’s new unified programmatic buying platform.

Pluto TV’s Jeff Shultz explains their mutually beneficial relationship with parent Paramount, and how together, they create a flywheel effect.

MLB’s expanded postseason could be a major boost for network bottom lines and brands’ TV ad reach.

iSpot data shows how COVID-related TV ads have trended since the start of 2020 — along with pharma’s recent rise.

Netflix is changing the way it pays for some stand-up comedy projects, a big change in an area where it has invested heavily. Two-year licenses will save it some money, but may also have some silver linings for comedians too.

Tubular Labs’ latest category infographics show gaming categories with room to grow, and what gaming audiences are shopping for on Walmart.

SpringServe founder Joe Hirsch explains the gap in the CTV ad market that led to the company’s founding in the latest Thought Leaders Circle video.

Why SVOD services rolling out linear channels is a smart move and why the iSpot-Conviva deal is perfect for today’s hybrid ecosystem.

Amazon’s first regular-season production/’cast of an NFL game featured seemingly as many promotions of its own companies and products as those of anyone else. But that’s exactly why the NFL is embracing the tech giants likely to dominate the streaming future.

In the time since Queen Elizabeth II’s passing, social video views around her life, death and memorial have ballooned as audiences seek out information.

In this Innovator Spotlight from our new report on how streaming is changing political advertising, VIZIO’s Nyma Quidwai lays out the advantages TV OEMs can bring to the table.

Why Disney and Comcast desperately want Hulu and what happens next plus why the lack of carriage fees on streaming may be a bigger issue than many realize.

Just in time for the Fall Election Rush, TVREV’s new (free) report on political advertising explains how and why streaming is changing everything.

Data from Tubular Labs shows what Allbirds site visitors are watching on social video — which helps targeting and creator partnership decisions maximize ROI.

A quick look at HBO’s Emmys success relative to competitors like Netflix.

Samsung Ad’s Nick Barrionuevo explains why gamers are such a valuable audience for advertisers and offers some best practices on how to reach them.

84% of viewers use a second screen when watching TV. Are you reaching them on all devices?