New Report: How Streaming Is Changing Political Advertising
2022 is a midterm election year, with Senate, House and other down-ballot races in play.
That means an estimated $8 billion in political ad spend is expected to be in play, most of it aimed at local audiences. Thanks to streaming’s superior targeting abilities, as much as 15% of that $8 billion will be spent on CTV.
This report looks at the many benefits streaming offers to campaigns looking to reach local voters (geotargeting is just the start) along with best practices on how political campaigns can take full advantage of CTV.
You’ll find insights from TVREV Thought Leaders Circle members at InnovidXP, VIZIO, IRIS.TV, SpringServe/Magnite and Mediaocean, with an additional deep dive, including maps, from MadHive.
We also have exclusive stats from political ad specialists AdImpact around who is spending on political advertising and what and where they’re spending it on.
If you’re involved in political advertising in any way, or if you’re just interested in the impact that the streaming revolution is having on all areas of the TV and advertising ecosystems, then this report— written, as always, in TVREV’s approachable style— is for you.
And best of all, it’s free.
