Now that election day is upon us, I set off to find some data from this spin cycle that can deepen my understanding of the attention economy. Some data that isn’t a poll funded by an agenda, but receipts of views and ad impressions that reveal real behaviors by companies and people. A work in progress, but so far here is what I’ve found:

Political ad impressions surged by 489% in September vs. August, according to a Madhive analysis.

Just in time for the Fall Election Rush, TVREV’s new (free) report on political advertising explains how and why streaming is changing everything.

In this Innovator Spotlight from our new report on political advertising, MadHive’s Joe Marino talks about the benefits of streaming for political ad campaigns. Download at link.