Election 2024: Winning Hearts and Mindset with Sightly’s Brand Mentality

Q&A with Sightly CEO Adam Katz on how they are using their IRIS-enabled PMP to help political campaigns find the right audiences.

Alan Wolk 1/22/24 Alan Wolk 1/22/24

What Are You Most Excited About For 2024, Part 1

At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 1 of 2

Alan Wolk 9/19/22 Alan Wolk 9/19/22

Why Going Direct To Device Is A Winning Play For Political Campaigns

In this Innovator Spotlight from our new report on how streaming is changing political advertising, VIZIO’s Nyma Quidwai lays out the advantages TV OEMs can bring to the table.

Alan Wolk 9/15/22 Alan Wolk 9/15/22

New Report: How Streaming Is Changing Political Advertising

Just in time for the Fall Election Rush, TVREV’s new (free) report on political advertising explains how and why streaming is changing everything.

Alan Wolk 9/12/22 Alan Wolk 9/12/22

How MadHive Is Helping Political Campaigns Make Sense Of Streaming

In this Innovator Spotlight from our new report on political advertising, MadHive’s Joe Marino talks about the benefits of streaming for political ad campaigns. Download at link.