Data, Precision And Reach. LG Ad Solutions' Keith Norman On Why CTV Is Winning The Political Ad Race

The latest Innovator Spotlight interview from our new Special Report on Political Advertising features LG's Keith Norman on how data makes CTV so attractive to political campaigns.

Alan Wolk 4/18/24 Alan Wolk 4/18/24

Why Controlling The TV’s Operating System Matters

This excerpt from our new report explains why controlling the TV OS has become so critical.

Alan Wolk 9/15/22 Alan Wolk 9/15/22

New Report: How Streaming Is Changing Political Advertising

Just in time for the Fall Election Rush, TVREV’s new (free) report on political advertising explains how and why streaming is changing everything.

Alan Wolk 5/12/22 Alan Wolk 5/12/22

The IRIS_ID. Making CTV More Transparent For Buyers And Sellers

By making CTV advertising more transparent and enabling contextual targeting, the IRIS_ID is helping to grow the entire CTV ecosystem. A TVREV Special Report.

Alan Wolk 9/8/21 Alan Wolk 9/8/21

The Smart TV Ad Ecosystem Is About To Take Off. Find Out Why In Our Newest Special Report

John Cassillo 3/11/21 John Cassillo 3/11/21

New TV[R]EV & iSpot Special Report: Addressable TV Reach

TV[R]EV's latest report shares new data from iSpot on how addressable ad impressions exploded in 2020, and which industries fueled that rise.

Alan Wolk 9/29/20 Alan Wolk 9/29/20

New TV[R]EV Special Report: TV In The FAST Lane

TVREV's new Special Report on the FASTs is your secret weapon for understanding this important part of the new TV ecosystem.

John Cassillo 9/10/20 John Cassillo 9/10/20

Report: What are Sports Audiences Watching When They're Not Watching Sports?

TV[R]EV's latest (free) report dives into summer sports audiences, and what those viewers are watching when they're not watching sports.

Alan Wolk 7/22/20 Alan Wolk 7/22/20

The Revisionists: MadHive Wants To Help Local Broadcasters Master OTT

In this selection from our report, "Local OTT: What You Need to Know," MadHive founder and CEO Adam Helfgott talks about local's importance.

Alan Wolk 7/15/20 Alan Wolk 7/15/20

The Revisionists: Beachfront’s Automated Buying Helps Advertisers Reach Consumers Across End-Points In Real Time

Beachfront CEO Chris Maccaro discusses local ads and reaching consumers in this Q&A from our recent report around local OTT.

Eleanor Semeraro 6/11/20 Eleanor Semeraro 6/11/20

Special Report: VIZIO Ads + Inscape Viewership Trends Spring 2020

This special report from Inscape and VIZIO Ads provides new viewership insights from late spring 2020, including trends for the return of select live sports, ESPN's "The Last Dance," the cable news surge and more.