Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”

Per Inscape, the annual race had a 1.04% viewership share across the week, an increase from the 2023 Derby’s 0.81% share.

The NBA’s on the precipice of landmark media rights deals that would see it thread the needle perfectly between streaming and linear TV.

The 2024 NFL draft takes second place with a 2.95% viewership share across April 22-28, per Inscape.

Kraken games will appear locally on Amazon (and broadcast TV). And it may show what’s next for local sports rights.

PGA, MLB, Stanley Cup Playoff and NASCAR also make Inscape’s ranking for April 15-21.

As FASTs increasingly skew local, the case for live sports grows stronger. Brandon Katz unpacks.

Chicago sports is going to embrace a new, old approach to RSNs, and it could provide a roadmap for how other teams manage local rights going forward.

The tournament accounted for 3.64% of all live, linear minutes watched April 8-14, per Inscape

Madhive CRO Jon Kaplan tackles the future of advertising as it relates to sporting events, and what that means in the age of streaming.

The final few games of the women’s tournament captured a 3.66% viewership share across April 1-7, per Inscape.

Caitlin Clark puts up big numbers both on and off the court, as we dive into her impact on TV and social video.

LG’s new series of reports looks at the state of sports streaming in the US, UK and Canada and finds some surprising similarities.

But NCAA basketball is still in a full-court press for TV viewership share, per Inscape.

The NFL is happy to add Christmas to a growing holiday season slate — but the lingering question is what is “too much” football on TV?

The men’s and women’s basketball tournaments took first and second place, respectively, on Inscape’s latest ranking of the most-watched TV programming.

Men’s college basketball grew its TV viewership share week-over-week, while The Players propelled PGA into second place, per Inscape.

The NFL’s quest for an 18-game schedule seems like it’ll happen at some point, and could spur yet another lucrative subdivision of its TV rights as a result.

Men’s college basketball and the NBA again lead Inscape’s weekly ranking of most-watched TV programming, while the Oscars placed fourth.

NBA grew its viewership share week-over-week but couldn’t get the jump on men’s college basketball games, per Inscape.