The Future Of Television. Dissected Daily.
Women’s NCAA Basketball a Slam Dunk for TV Viewership
The final few games of the women’s tournament captured a 3.66% viewership share across April 1-7, per Inscape.
iSpot Upfronts Report Reveals a Measure of Advertiser Optimism
27% of surveyed execs expect to invest more money in the upfronts than they did last year.
TV Program Rankings: MLB Swings Into the Top Three
But NCAA basketball is still in a full-court press for TV viewership share, per Inscape.
Initial Rounds of NCAA Basketball Tournaments Increase TV Viewership Shares Year-Over-Year
The men’s and women’s basketball tournaments took first and second place, respectively, on Inscape’s latest ranking of the most-watched TV programming.
Super Bowl Sparks Notable Growth in Earned Media Value for Paramount+
CreatorIQ’s February analysis of the video streaming landscape reveals the service grew EMV by 151% month-over-month.
Streaming Surges On, But Smart TV App Usage Plateaus
Inscape’s Q4 2023 TV Market Trends report reveals the latest insights around consumer media behavior.
Men’s Hoops Heat Up, PGA Putts to No. 2 on TV Program Ranking
Men’s college basketball grew its TV viewership share week-over-week, while The Players propelled PGA into second place, per Inscape.
Weekly TV Ranking: Oscars Not ‘Kenough’ to Beat Basketball
Men’s college basketball and the NBA again lead Inscape’s weekly ranking of most-watched TV programming, while the Oscars placed fourth.
Basketball, ‘SVU’ Lead Last Week’s TV Watch-Time
NBA grew its viewership share week-over-week but couldn’t get the jump on men’s college basketball games, per Inscape.
Basketball, NASCAR Lead Latest Ranking of Most-Watched TV Programming
Fueled by the Daytona 500, NASCAR Cup Series captured a 1.14% viewership share for Feb. 19-25, per Inscape.
FX, ‘The Bear’ Help Fuel Increase in Earned Media Value for Hulu
The platform was one of only four streaming brands that saw month-over-month EMV growth in January, per CreatorIQ.
Basketball, ‘SVU’ and Golf Lead for TV Watch-Time
Men’s college basketball games captured a 2.07% viewership share for Feb. 12-18, per Inscape.
Basketball, Grammys Lead for TV Watch-Time
Meanwhile, multiple news programs made week-over-week gains, per Inscape.
Basketball Up, But NFL Still Leads for TV Watch-Time
The NFL conference championships captured a 7.99% viewership share last week, per Inscape.
NFL Playoffs Scored a 16% Viewership Share on TV Last Week
“Postseason NFL Countdown” also enjoyed a boost in watch-time for Jan. 15-21, according to Inscape data.
Prime Video Sees Increase in Earned Media Value Thanks to NFL
It was the only streaming service that saw month-over-month growth in December, per CreatorIQ.
NFL Playoffs Dominate Weekend TV Watch-Time
The NFL Playoffs captured a 33.62% viewership share across Saturday and Sunday, according to Inscape data.
TV By the Numbers: CFP National Championship, NFL’s Wild Card Weekend
A look at the most-watched programming for January 8-14, with insights from Inscape.
Golden Globes Crack Top 15 Most-Watched TV Programs Last Week
Meanwhile the football action continues, with NFL and college bowl games combined capturing over 14% of all minutes watched Jan. 1-7.
Bowl-A-Palooza: Football’s Domination of TV Viewership Last Week
Between the NFL and college bowl games, football captured nearly 20% of all minutes watched on live TV last week, per Inscape.