TVREV’s Alan Wolk on Cheddar’s Closing Bell with Kristen Scholer discusses why Snap’s new Dynamic Stories feature may be the best thing to happen to the news in a long time.

Stats on Grammys, March Madness, Consumer Loyalty Preferences, Food & Drink on Social Video and "Service Hoppers"

Stats on ABC’s Oscars results, SVOD churn rates by generation, brand loyalty drivers, March Madness viewership, and more…

PLUS: The impact of the password crackdown, consumers take back their data, and Fashion/Apparel data rules social video and influencer EMV results

A recent Neiman Marcus campaign powered by MadHive shows the promise of pairing QR codes with CTV ads.

According to Tubular Labs, there is a direct correlation between what people watch, what they shop for, and what they buy. 

TVREV Co-Founder and Lead Analyst Alan Wolk hosted Mediaocean’s “The Big Picture” event this week and kicked it off by providing a ten-minute overview of the big trends he’s seeing in TV this year. It’s a spin off of an article from earlier this month called Nine Big TV-Related Things We’re Looking At Right Now.

From our private TV[R]EV Thought Leaders Circle event, VIZIO's Adam Gaynor on why open standards are essential to addressable advertising's future.

From our TV[R]EV Thought Leaders Circle event, LG Ads CEO Raghu Kodige on why advertising shouldn't be a nuisance for the consumer.

When it comes to addressable advertising, few companies are as in the thick of it than Beachfront. Beachfront is a convergent TV ad platform that works with programmers and distributors to unify traditional paid TV with connected TVs. The company acts as the ad decisioning partner between the supply/programmer side and the media buying side. When there’s an opportunity for an addressable ad insertion, Beachfront’s tech decides what ads should be served based on that individual or household.

In video footage from our members-only Thought Leaders Circle event, WideOrbit's Will Offeman explains why he is a big believer in "as much unduplicated reach as possible."

From our TV[R]EV Thought Leaders Circle event, MadHive's Christiana Cacciapuoti on the evolution of local addressable and why it's going to be even more attractive to big brands in the year ahead.

Beachfront CEO Chris Maccaro explains revenue automation and its importance to TV ad sales teams.