Data Dose: March Madness, Grammys, “Service Hoppers” And More…
In the event that you missed this week’s Data Dose newsletter (and if you did, why aren’t you a subscriber?), you’ll find those insights and charts included below. Interested in sponsoring future editions of Data Dose and/or want to see your own company’s data included as well? Drop us a line.
Did You Hear That?
The 64th Annual Grammy Awards aired on CBS on Sunday, after a short delay and change in venue. Despite the changes, the broadcast delivered 20.4% of all primetime TV ad impressions (tops among all program) that night), according to data from iSpot.
Feed Me Social Video!
During the pandemic, we cooked at home. A lot. So perhaps it's no surprise that social video views in the food/drink category skyrocketed as well... up 94% year-over-year according to Tubular Labs. Among the leading topics of interest with the fewest number of videos available were "fermentation" and "holiday foods," indicating brands who upload more content in those areas will find a rapt audience. Get The Data.
March Madness: Taking The Tune-In Title
Despite North Carolina falling to Kansas late, the Tar Heels were still the biggest draw of March Madness this year. Data from VIZIO’s Inscape shows UNC played in all three of the most-watched games, based on share of tournament viewers tuning in...
Hop To It
Data from Parks Associates shows that 36% of OTT subscribers are “service hoppers” – or people who switch services and resubscribe multiple times in a 12-month span.
Source: Parks Associates
What Consumers Want—Loyalty Rewards
Consumers are very selective about what they want brands to message them about, according to data from Cheetah Digital. Leading that list of acceptable communications are loyalty programs and offers that are relevant to them (read: what they want to buy, not just what the brand wants to sell). Read More
