The Creator Economy, Learning Experiences and Quinn’s Cocoa with Shannon Pruitt

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation.

Meet Shannon Pruitt the global chief content officer for Stagwell Media Network — a newly formed organization of leading multichannel agencies including Assembly, MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, transcreation agency Locaria, and travel and media experts Ink.

Cookies

Chocolate chip with milk.

Connected TV

Adressable audiences against interests and content.

“The Meta Lite Bar”

Utilizing new technology to subvert super bowl sponsorship, but in a very interesting way that unlocks community and utility and innovation and PR.

Creator economy

Disrupting right now. So many platforms disrupt the creator economy in a new way. Creating, disrupting not only a creator economy, but also the industry. How music has traditionally operated will be disrupted in that way. How Pocketwatch is now creating brands out of the creators and making them into franchises. You know, that it's a very interesting space and with the relevance and influence that creatives have, everyone can be a creator

Omnichannel advertising

Important, but in need of re-imagination, it's really about creating experiences at each point of interaction,

Nielsen

Antiquated currency. I know there's been a lot of effort and heavy lift to reimagine Nielsen, but there's also a lot of other sources and the better brands can start to understand truly who their customers are. Especially as we're coming into a cookie-less world and how to engage and interact with them on their own channels, as well as in these other environments, using whatever data sources, partners are relevant and have true fidelity of that data is going to be incredibly important for survival.

The Honest Life

A great learning experience where it causes you to reflect about what you really want to do, what you're really passionate about in your job and what fills you up on a daily basis. And then you get the opportunity to make choices that enable and empower you to do that.

Hot chocolate

Quinn’s Cocoa for the Cure.! A fundraiser that my son started for my daughter, Emma, around angel syndrome, and he's raised $250,000 in five years. And I couldn't be more proud.

Watch the full video to hear from Shannon and stay tuned for more conversations with marketers.