
The Future Of Television. Dissected Daily.
5 Netflix Insights In 2024 That Are Shaking Up The Streaming World
In 2024, Netflix continues to refine its strategy with a focus on subscriber retention, high-quality content, earned media, and smart investments in live sports, ensuring its position as a leader in the streaming industry.
CPG Advertisers Risk Missing Out If Ignoring LGBTQ+ Support
Inclusive marketing has clear benefits for advertisers, as data shows what they're missing by ignoring LGBTQ+ consumer support.
TikTok CEO’s Opaque Platitudes Before Congress Mean It’s Time For Brands To Step Back From Platform
TikTok Chief Executive Officer Shou Zi Chew was called before the Committee to testify as members of Congress leveled accusations of inadequate moderation, censorship of content made by minority groups in the US, and data security.
The Creator Economy, Learning Experiences and Quinn’s Cocoa with Shannon Pruitt
In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Shannon Pruitt the global chief content officer for Stawell media network, a newly formed organization of leading multichannel agencies including Assembly, MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, transcreation agency Locaria, and travel and media experts Ink.
Attention Turned Engagement with true[X] Gimbal’s Laurel Rossi
In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Laurel Rossi, CMO of true[X] and Gimbal, which is reinventing omnichannel experiences by powering more valuable exchanges between consumers and brands that respect consumers’ time, attention and privacy.
The Always-On Here and Now with Theorem’s Jay Kulkarni
Meet Jay Kulkarni is the CEO and Founder of Theorem, a full-service digital marketing agency. Prior to founding Theorem, Jay was one of the earliest employees at DoubleClick, where he headed up product management for advertiser solutions and email platforms.
A Big Approach to Sports with FanDuel’s Mike Raffensperger
In this installment of our Marketer Interview video series, we meet Mike Raffensperger, the Chief Marketing Officer at Fanduel, and learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation.
Big Year for NewFronts and TikTok with John McCarus
Meet John McCarus founder and president of Content Ink, a six-year-old recruiting and advisory firm focused on the digital media and e-commerce space. John is best known as a creator, co-founder and still-active contributor of the NewFronts, considered to be the premier digital video marketplace managed by the IAB.
The Evolving Media World of Blockboard’s Matt Wasserlauf
In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Matt Wasserlauf, CEO and founder of Blockboard, the first digital video platform built on Ethereum blockchain, is one of the original disruptors of the TV business
Connected TV And Creator Influencers Are On Noah Mallin’s Roadmap
In this marketer interview series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Noah Mallin, the chief strategy officer at IMGN, part of Warner Music Group. Noah is long time innovator and winner of Cannes Gold and Silver Lions, Campaign Magazine’s 40 Over 40 and many other prestigious awards.
Leading CMOs to Erin Andrews: Influencer Marketing Is Here to Stay
Chief Marketing Officers from JPMorgan Chase, Clorox and the USPS told the sportscaster that influencer marketing provides relevance, authenticity and killer ROI.