Attention Turned Engagement with true[X] Gimbal’s Laurel Rossi

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation.

Meet Laurel Rossi, CMO of true[X] and Gimbal, which is reinventing omnichannel experiences by powering more valuable exchanges between consumers and brands that respect consumers’ time, attention and privacy. Laurel is an award-winning marketer and digital-first marketing expert with more than 20 years of experience developing marketing for global brands like Verizon, Boehringer Ingelheim, Citi, Revlon, ATT, Amgen.

Cookies

Going away.

Attention

Attention turned engagement is heaven.

Connected TV

Now for everybody, and looking to see that we keep the quality super high in terms of creativity of relevance for customers as it explodes.

Privacy

I believe we have a superior obligation in this new environment where we get to see more and more individuality and more individual data, and it's what we're building the whole new company around.

Push notifications

Total convenience for me. Thank you.

Olympics

Disappointed that the whole world isn't really rallying around the way that they could or should, but loved NBC's commitment to the Paralympics. 1200 hours. Pretty impressive.

OMD

Made good friends, love them as a client. Enjoyed the industry. Glad they're a part of it. And I like their focus on attention.

Watch the full video to hear from Laurel and stay tuned for more conversations with marketers.